Online Marketing

viral content

Brand mentoring today is no longer possible without ample focus on content. In fact, in an era when online marketing is the buzzword, content is the king, and will remain to be for the foreseeable future. That is because content marketing is a step above the traditional methods of advertising….

Google Hummingbird Update

Google’s latest algorithm update, Hummingbird, is making its presence felt around the world of search engine optimisation. Claiming to be “more human” in interacting with users, the update handles more complex search queries and focuses on Google’s ability to understand the meaning of different word combinations. Improving Semantic Search The…