3 Things to Look for in a Jewelry Store

Couple browsing in a jewelry storeThere are some great New York jewelry stores where you can get the best pieces, but it always pays to be informed when looking for a jeweler you can trust.

1. Listen to feedback.

With the convenience of the internet and social media, it’s easy to find reviews and testimonials that will help you sift through jewelry stores and find genuinely reputable ones.

Customers who have at least one bad experience will most likely never come back, but surely they’ll keep other people from falling prey to opportunists and sellers of bad quality jewelry by putting the word out there.

2. Don’t be afraid to discuss the fine print.

If you’re making a big purchase, never hesitate to look for proof of authenticity or research your options before shelling out some serious cash. For example, high-quality diamonds should have a certification report from a major lab (GIA, AGS, etc.).

Return policies should also be clear and never inflexible—a store that does not give enough assurance to their paying clients is a major red flag. You should be able to return a piece of jewelry within a reasonable time and without difficulty.

3. Assess if the staff is knowledgeable.

When you inquire about jewelry, the expertise of the store’s employees must be at par with their claims of high-quality products and services. It’s not difficult to spot someone who is well-informed about the pieces they sell — and if you pay close attention, you’ll see which ones are just winging it.

If in doubt, ask for a different salesperson or look for documentation for larger purchases. They should be more than willing to provide those.

A good store will also have in-house customization and repairs for resizing, placement, restringing, polishing, and other types of restoration. Look for warranties and lifetime guarantees for services such as annual cleaning and inspection.