Google’s latest algorithm update, Hummingbird, is making its presence felt around the world of search engine optimisation. Claiming to be “more human” in interacting with users, the update handles more complex search queries and focuses on Google’s ability to understand the meaning of different word combinations.
Improving Semantic Search
The new update allows Google to better do its job of providing searchers with more relevant answers. As long tail and more conversational search become popular, the search engine uses human-like understanding of the meaning of terms used in queries, providing customers with better results.
Shun Strict Keyword-based Approach
Google wants websites to provide quality content to users and to move away from the strict keyword-based approach. This is why, in its new update, the search engine will no longer let digital marketers determine which search queries drive traffic to their site. The company wants websites to optimise for readers and not for keywords.
The Importance of Quality Content
So how can your website rank now? Produce fresh and high quality content. Get help from SEO services in Perth and produce pages primarily for readers and not just for search engines. Producing high quality articles that provide relevant information to readers is the key towards achieving better ranking—whatever update Google plans to roll out.
Google’s Hummingbird update, and other algorithm updates to follow, will continue to serve Internet users with better search results. So if you want to rank on the result pages, focus on providing users with quality pages and fresh, unique content.