Smartphones are the new computer. They’re not only for calling and texting anymore, as you can discover the many things you could do with it. Although old phones have their own features like games, radio, and camera, today’s smartphones can do more than an average user could expect.
There are many things a smartphone can offer, and one of them is mobile applications. In fact, almost every niche has them. Do you love to chat and share photos with your friends? There’s an app for that. Do you want someone to aid you while you do your daily exercise routines? Again, there’s an app for that. Banks, hotels, games, books, stock exchange, people looking for love, for booking a ride on a car, and for booking a room at a hotel — you name it.
Mobile App Users Around the World
In a statistics, Tech Insider states that 44% of the world’s population will own smartphones by 2017. Some do not even own a desktop or laptop anymore, as the things you can do on them are achievable on smartphones with the help of a mobile app.
Mobile applications have dominated the world, and that is the reason there are many businesses that are going mobile as well. Smartphone users have different apps installed in their gadget. Of course, you have to find what your target market wants to have in theirs.
Benefits of a Mobile App
There are many benefits of going mobile, especially to business owners. Having a business website is a great marketing strategy, but another way to have an advantage is to have a mobile app. Here are some of its benefits:
- Easier customer support via live chat.
- Quick access to your information, meaning customers don’t need to visit your website and wait.
- Another way of advertisement. When people browse for new applications to download, they’ll be able to see your app and will get curious.
- Reduce costs for another advertisement, such as newsletters and other print ads.
Launch Your Own App
To attract new customers, it is wise to launch your own mobile app. Consider yourself lucky because there are companies who can create an application that matches with the brand and image of your business. These creators are professional. Before launching newly created apps, they will use cloud testing tools to make sure what they created is running perfectly and smoothly. This way, you get fewer complaints on your app.
With the help of a mobile application, you will have another edge to beat and even surpass your competitors.