Any business will want to pay attention to their ranking in local search. This means putting in the effort to use the right local keywords and to bid on the right search terms. What you may not realize, however, is that reviews are one of the most important ranking factors.
Does getting better reviews truly help your business rank higher? Yes, and here’s what you should do to get those:
Develop a Website That Represents You
Many small business owners think that they don’t need to invest in a great website, while others think that it’s okay to simply have a website. Believe it or not, any local SEO in Denver will say that it’s wrong. As thirdstage-marketing.com explains, you need a website that represents you well so people will know where to go after seeing your name somewhere — like an advertisement.
This is also a good strategy to protect your brand. If you don’t buy that domain now, people might get and use it for their own ranking or worse, misrepresent your business.
Address Concerns Quickly
Reviews are based on the experience of the user. If they have a question and it took you days to get back to them or you didn’t get back to them at all, they will not hesitate to leave a bad review. Even if you don’t have an immediate answer to their concern, it’s best to respond and let them know that you’re working on it and you’re not ignoring them. Sometimes, even an apology for a bad service they’ve experienced may overturn their immediate decision not to return to your business.
Update Your Business Information
People — your possible target audience — need something if they’re looking for your business. Usually, they’ll first look for your contact information. If the search results are not showing the right details, they will not be able to reach you successfully. If they see different details, they might be confused. These spell bad things for your business, especially if they want to contact you about a negative experience.
Aside from offering customers the best service and products you can manage, show them that you care. That’s the secret to getting good reviews.